It can be argued that Mercedes-Benz has one of the most iconic emblems to date but, where did three three-pointed star get its beginning?
The name ‘Mercedes-Benz’ that we all know and love did not come about until 1926, before then there were two separate motor vehicle companies marketing using their own names. Benz & Cie was originally founded in the 1880’s by Karl Benz who was made famous for inventing the first three-wheeled automobile to travel across Germany in 1886. Not long after that voyage of the Benz Patent-Motorwagen, Gottlieb Daimler founded Daimler-Motoren-Gesellschaft (DMG) in 1890. By 1900 Daimler had adopted ‘Mercedes’ as its name to honour the daughter of one of Daimler’s biggest and well known clients.
This is where the star began to shine. DMG had established a good name for themselves and by 1909 it was decided that it was time to accompany the name with a recognisable emblem. A four pointed star and three pointed star were registered as their trademark but ultimately the three point star prevailed.
By 1942, post-war, DMG and Benz & Cie had began to work together due to the economic harships Germany was facing. They merged officially in 1926 to form Daimler-Benz AG. As well as the business’ merging, their emblems merged as well. There have been little changes made to the Mercedes-Benz emblem throughout the years and for this reason it can be said that the iconic three-pointed star is arguably one of the most recognisable emblems to date.
As an enthusiast and collector of classic Mercedes I tend to be fastidious when it comes to the care and servicing of my cars. As a businessman, I have a keen eye for value. What I seek therefore is that special and rare combination of experience, resources, advice and top-level service at a price point that allows me to give proper care to my classics without breaking the bank. For over 15 years, I have found that combination at Aust-Star Motors. Classic cars require special knowledge and care, which AustStar delivers in abundance. Their advice is exceptionally valuable and I have greatly appreciated their guidance when making acquisitions. Most important however is their genuine enthusiasm for and deep knowledge of Mercedes vehicles. I have never posed a question they could not answer, they have always sourced every part I have needed and they have found solutions to my every service need. AustStar motors really is Babylon for classic Mercedes and I won’t take mine anywhere else!- Ashley G. | 6 May 2015
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