The origin of the Mercedes-Benz Star

It can be argued that Mercedes-Benz has one of the most iconic emblems to date but, where did three three-pointed star get its beginning?

The name ‘Mercedes-Benz’ that we all know and love did not come about until 1926, before then there were two separate motor vehicle companies marketing using their own names. Benz & Cie was originally founded in the 1880’s by Karl Benz who was made famous for inventing the first three-wheeled automobile to travel across Germany in 1886. Not long after that voyage of the Benz Patent-Motorwagen, Gottlieb Daimler founded Daimler-Motoren-Gesellschaft (DMG) in 1890.  By 1900 Daimler had adopted ‘Mercedes’ as its name to honour the daughter of one of Daimler’s biggest and well known clients. 

This is where the star began to shine. DMG had established a good name for themselves and by 1909 it was decided that it was time to accompany the name with a recognisable emblem. A four pointed star and three pointed star were registered as their trademark but ultimately the three point star prevailed. 

By 1942, post-war, DMG and Benz & Cie had began to work together due to the economic harships Germany was facing. They merged officially in 1926 to form Daimler-Benz AG. As well as the business’ merging, their emblems merged as well. There have been little changes made to the Mercedes-Benz emblem throughout the years and for this reason it can be said that the iconic three-pointed star is arguably one of the most recognisable emblems to date. 

Mercedes-Benz Emblem

I have been taking my collection of new and classic Mercedes Benz to Theo Anthony for service and restoration purposes since 1988. During this period of 27 years my family have owned over twenty six cars and have bought several from AustStar. I have always received very satisfactory service and customer care from Theo and his team who have also been invaluable in sourcing hard to find parts for my classics.

- Bill D. | 14 May 2015
Your Local Mercedes Specialists

Our office is located on 48b Cavendish Road (Cnr Milsom St), Coorparoo QLD 4151